Porsche Design

Developed by M&C Saatchi Berlin, the "It’s About Time" campaign celebrated Porsche Design's 50th Anniversary with a comprehensive year-long communication strategy. This 360-degree campaign showcased five decades of innovation through events, product launches, and brand collaborations. From exclusive automobile editions to eyewear, watches, and more, the campaign brought the brand’s legacy to life.
As the lead agency, M&C Saatchi Berlin orchestrated a series of high-impact events, including press trips, museum exhibitions, design roundtables, and corporate press gatherings, creating unforgettable experiences that highlighted Porsche Design’s timeless innovation.

Role: Communications Lead
Agency credits: M&C Saatchi Berlin