SketchUp

Collaborated with London-based agency TDC PR and their client, SketchUp, as a Senior Communications Advisor for the German market. Developed and executed comprehensive PR and communications strategies within the architectural and design sectors (e.g SketchUp for Ipad Launch), while managing day-to-day media relations and public relations efforts. The goal was to increase brand awareness, support brand strategy, communicate key themes, elevate SketchUp’s alignment with Trimble, and shift the perception of SketchUp to a professional tool among architects and interior designers. The project also included building on an existing relationship with Dezeen

Role: Communications Lead DACH
Agency credits: TDC PR LONDON